How Small Businesses Can Prepare for 11.11 & 12.12

An 11.11 preparation timeline

1. Four weeks before: plan

   Pick the products for the sale, usually your bestsellers and the ones you have enough stock of. Check the campaign dates and seller sign-up deadlines in the Shopee, Lazada or TikTok Shop seller centre, since the platforms often start pre-sales early and close sign-ups before the day.

2. Three weeks before: stock and prices

   Restock, prepare packaging, and work out your sale prices after every discount (next section). Make sure your courier knows how many orders to expect.

3. Two weeks before: photos and your page

   Shoot product photos and videos, write captions, and set up one page for all your deals. Start teasing on Instagram, TikTok and WhatsApp Status.

4. Sale week: remind customers

   Countdowns on Status and stories, one message to customers who want to hear from you, and the sale post pinned to your profile.

5. Sale day: be ready to reply

   Orders and questions peak in the first hours and on the last night. Have answers ready for the usual questions (postage, sizes, delivery dates) so you can reply fast.

6. After the sale: ship, then get ready for 12.12

   Ship as fast as you can, ask for reviews, and note what sold. You have a month until 12.12, which falls on the second weekend of the year-end school holidays.

Pricing and vouchers: don’t lose money on the sale

On 11.11, shoppers often stack platform vouchers, shop vouchers and free shipping. Work out your price after every discount, platform fees included, so each sale still makes money.

• Sets and bundles (buy 2 and save, or a free gift) usually protect your margin better than a deep discount on one item.
• A minimum spend for shop vouchers or free shipping nudges shoppers to add more to their cart.
• Limited deals, such as the first 50 units or the first two hours, create urgency without selling all your stock cheap.

Common mistakes:

• Raising prices first, then “discounting”. Savvy shoppers compare old prices, and platforms can take down listings with inflated “before” prices. Trust is harder to win back than a sale.
• Selling out mid-campaign. Cancelled orders hurt your shop’s rating.
• An old link in your bio. Last month’s promo or a product that’s gone loses the shoppers who came from your post.
• Slow replies. 11.11 shoppers compare many shops at once; whoever answers first usually gets the order.

One link for all your deals

Your shoppers come from Instagram, TikTok, Facebook and WhatsApp, but you might sell on Shopee, TikTok Shop and WhatsApp all at once. One Singgah page gathers it all at a single address for your Instagram and TikTok bio:

1. Already have a Singgah page? Open it from your dashboard. New here? Start at singgah.page/try.
2. Add a Heading block called “11.11 Sale”, and pick the 🔥 emoji and the Promo badge so it stands out.
3. Under it, add a Link block with the 🛍️ emoji for each shop: “Our Shopee store”, “Buy on TikTok Shop”, straight to the shop or the sale product.
4. Add a WhatsApp block for shoppers who’d rather buy from you directly, with a ready-written order message. Direct orders carry no platform commission.
5. Add a Carousel block with photos of your deals, up to 10.
6. Tap Publish, then share the link in your bio, on WhatsApp Status, and as a QR code on parcels and at the counter.

After 11.11, rename the heading “12.12 Sale” and update the deals, or tap Hide on the heading and each sale button until the next sale. Your link stays the same, so there’s no bio or QR code to change.

Promo and order message examples

⏰ 3 days to 11.11!
20% off all gift sets.
Free shipping on orders over RM80.
See every deal: singgah.page/yourshop

Hi! I’d like to order the 11.11 deal.
Product:
Quantity:
Delivery address:

Send promotions only to customers who agreed to get them, and not too often. One clear message beats five annoying ones.

Questions